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the assignment? to disrupt an industry.


being a team of all women from a variety of racial and socioeconomic backgrounds, we chose the one irritation we all have in common:

PUBIC HAIR






in all seriousness, the complete removal of pubic hair poses a number of health risks, from increased STIs to ingrown hairs to a disruption of the body’s natural pH. a lot of folks with vagines aren’t aware of this.


PRODUCT DEV + NAMING


enter vio: the first complete personal grooming system for the cheveux from below.




each product uses natural ingredients that have been chosen to not interrupt with the natural processes of the pubic area. plus, the names are cheeky. lippy? cheeky.

SWAG
FOR THE STUFF WE DON’T ALL GOT




if only you saw what didn’t make the cut.


SOCIAL


this has probably been my favorite thing to write for, btw.





TOUR DE FRANCE

ANNIE SHEPARD, AD

PRINT


hella americans don’t watch the tour. they think it’s elitist and boring and kinda uppity in that european way. 



SWAG


an enthusiast said we really captured the “awfulness of the tour.”



OUT OF HOME


misery loves company and you’re never closer to someone than you are on public transit during rush hour.




SOCIAL


christmas arrives in july with a social advent calendar that details the unique and unholy tortures each cyclist endures.



CRAIGSLIST

WHITNEY DOWNING, AD
& WORK WIFE

PRINT



craigslist is super weird. we didn’t necessarily lean into it, but we didn’t lean away from it, either. we just embraced it. we embraced everything.




by the way, every title was captured from a real craigslist post. 

CHROME EXTENSION


here’s a fun game: go here and try to find something that isn’t on craigslist.

we made an extension that uses ~machine learning~ to connect objects in images to local craigslist results. if we had to suffer, so does everyone else.











AMERICAN GIRL

DYLAN TUCSON, AD

PRINT


everyone’s doing a nostalgic comeback tour. for american girls, we revamped their stories for sad millennials.




SOCIAL

the youngins are all about that snapchat. scripted snaps offer a direct peek into a character’s everyday life but with a modern perspective. think PBSKids meets the kardashians meets modern AU fanfiction.


OUT OF HOME


what separates these dolls from other toys on the market is how they blend history, education, and entertainment into 12 inches of vinyl and fabric.

and their price tag. definitely that, too.



we designed a line of american girls for use at public libraries. the dolls can easily be loaned, and each one includes a bluetooth speaker for audio books and exclusive doll interviews.













CHRISTA WITH A CH
CHRISTA PRATER         (937)654-1834         CRPRATER@OUTLOOK.COM